Welcome to This is Zeno – a fashion company focused on creating genderfree clothes for the people who need them. I was inspired to create This is Zeno because of a lack of options for those who identify outside of the gender binary.
Genderfree Clothes That Fit
There's a need for genderfree clothes that are form fitting – so that people can show their bodies and feel sexual. Overly baggy genderfree clothes are too neutral and desexualized for some people (and just right for others). In the end, clothing should allow you to present yourself with confidence.
Researching People's Needs
I'm conducting research to find out the exact needs of people who need genderfree clothes. We all have unique experiences and I'd love to hear yours.
Next Steps
I'm currently in the process of learning people's needs so that I know what to focus on when developing products. After that, I'll test the market with my first few products. Throughout, I'll be developing my marketing strategy so that the right people can connect with my brand. My aim is for my audience to be able to inform future product development so that I'm continuously satisfying their needs.
Get Involved!
Starting a fashion company is difficult! I'd love to have you participate in any way you can.
Share your experience. As mentioned, I'm conducting research on people's needs. Fill out the survey.
Be a guest writer on my site! I'm currently seeking guest writers to explore gender and fashion. If interested, contact me.
Become a brand advisor. My goal is for this company to be informed and influenced by diverse perspectives. If you're someone with understanding and personal experience in the needs I'm trying to solve, I'd love if you'd consider becoming a brand advisor. If interested, contact me.
Join the conversation. Your participation means everything. I'd love if you'd sign up for my email updates and follow me on Instagram @This.Is.Zeno
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